The majority of Pinterest users today are using this new pin-board style social platform for topics such as fashion, furniture, food and travel. Even if your business does not fall into any of these categories do not be quick to write off Pinterest as a social platform worth exploring to grow your business online.
Here are three popular myths on why some businesses are not using Pinterest ? and why they they?re wrong.
Myth 1: Pinterest is only for fashion, furniture, food etc.
Since the majority of Pinterest users are using it for fashion, furniture and food related topics, many brands have held on to the myth that Pinterest is not for their audience. This myth is rapidly being broken by forward thinking brands from different industries that have found a unique way to take advantage of Pinterest. Check out my Mauco Enterprises or my personal account to see how am taking advantage of this fast growing social platform to promote my business online.
Myth 2: Pinterest is only visual
Whilst it is true that Pinterest relies only on visual content, that does not mean that businesses that produce more of non-visual content still cannot use Pinterest. Where possible, you can consider converting your existing text related content to infographics which you can pin to your pin boards.
Myth 3: Pinterest does not have business pages
For now, Pinterest does not have business pages. But that does not rule out the possibility of same in the near future. Facebook, LinkedIn, Google+? etc all started with individual accounts only to follow it later with brand pages. So it?s a good idea to get your brand on Pinterest now, pending the time they roll out brand pages etc.
To Pin or Not To Pin
As to whether or not Pinterest is right for your brand or not, only you can decide that. Nevertheless it is worth mentioning that according to a recent study, Pinterest is driving more traffic to websites than Google+, YouTube and LinkedIn combined. Pinterest is also attracting a very engaged user base with users increasingly spending more and more time on the social platform. Backlinks from your pins can also help to boost your SEO efforts. Having a Pinterest account will also help to provide persons discovering your brand from that social platform a new and fresh perspective on your brand.
Conclusion
If you don?t have a Pinterest account, I?ll encourage you to consider signing up. Do you have a Pinterest account? Follow Mauco Enterprises or Ademola Abimbola and I?ll follow you back!
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photo credit: kentbrew via photopin cc
Source: http://mauconline.net/2012/10/31/three-myths-why-some-businesses-are-not-using-pinterest/
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